In this age of information technology, the ever-changing and fast-paced environment of the tech industry makes it quite challenging for start-ups to stand out. When it comes to telcos, the competition is pretty fierce since every organisation requires a solution catered to its own specific telecommunication needs.
It takes more than just an old-school marketing strategy to attract potential B2B telecom clients. Hence, if you’re looking for the best and the most efficient marketing strategies for your business in 2023, you’ve come to the right place. Here are six marketing strategies for B2B telecom companies worth considering this year.
Marketing Strategy No. 1 – LinkedIn Ads & Groups
LinkedIn ranks at the top of our list for good reason. It’s a platform specifically built for businesses and individuals to connect with. It’s the ultimate hub of all things corporate. It’s often one of the first places your potential clients check when looking for a service provider. Thus, having an active company profile on LinkedIn will do wonders for your telecom business’s credibility and reputation.
Joining relevant LinkedIn groups will allow you to have direct interaction with your target audience, respond to their queries, and promote your services directly. It can also create opportunities for your existing or former customers to share their experiences and review your services. This, in turn, will help obtain valuable feedback straight from the clients which could then be used to improve your services.
Many business decision-makers around the world use LinkedIn as a tool to connect with existing, former, and potential clients, employees, partners, suppliers etc. Therefore, marketing your B2B telecom services through LinkedIn Ads and groups is the perfect strategy for you to target your potential B2B clients, both domestic and international.
Marketing Strategy No. 2 – Industry Events
Networking is one of the most effective marketing strategies for B2B businesses. Keep an eye out for the up-and-coming industry events to interact with your peer groups and potential B2B clients. In the telecom industry, the most-awaited and highly regarded event is the Mobile World Congress Barcelona, a.k.a. MWC Barcelona.
Telcos from around the world look forward to this event and make it a point to join it. What’s more, companies that are interested in and looking for a reliable telecom service provider would also never miss this event. It's a great opportunity to showcase your products, make connections, close deals, and maintain long-term and healthy relationships with existing clients.
Therefore, be sure to join some industry events to promote your B2B telecom services and make a name for your company in the industry. Moreover, participating in such events will expose you to new technology and allow you to think in a more innovative way. Being in the presence of industry experts will give you the knowledge and insight you need to improve and enhance the standard and scope of services your B2B telecom company offers.
Marketing Strategy No. 3 – SEO Marketing
SEO marketing refers to marketing done through Search Engine Optimisation. It’s one of the best and most highly effective marketing strategies. It starts with maintaining your digital presence on the internet through your content via your website, blog, social media accounts, press releases etc.
However, just posting pieces of information relevant to your business is not sufficient. You must optimise your content for search engines like Google so that your company shows up in the search results for your services.
For instance, for a B2B Telecom company, the link to your website, blog, and social media should pop up every time someone runs an online search for B2B Telecom Companies or B2B Telecom services, etc. Even so, this is a continuous process and may require some investment on your part.
SEO Marketing is more effective than print media especially since everything is available at the click of a button. Your potential clients would only have to run a quick online search for the services they are looking for, and details of all the relevant service providers will show up on their screens within seconds.
Marketing Strategy No. 4 – YouTube and podcasts
Gone are the days of radio, newspaper, and TV advertisements. This is the age of the Internet. Starting your company’s Podcasts and YouTube channel is not only for increasing brand awareness, but also a brilliant strategy to promote your services. Podcasts can help you build your own online community to interact with your existing and potential clients, talk about your services, provide updates on the latest happenings in your organisation, and share news related to your industry.
Furthermore, you can invite your existing clients to share honest reviews about your service and their experience as your client. You can even invite potential clients or industry experts to be your podcast guests to talk about industry news. This will help you build a solid relationship with your ideal clients, and over time, you can upsell them on your product in a more natural way.
Additionally, sharing important milestones and company events as Vlogs through your YouTube channel will give your audience an insight into how things are done in your company, your company’s moral values, and integrity. Hence, it will also serve as the primary source of information regarding your services for any prospective customers or interested people.
Marketing Strategy No. 5 – Business Information Platforms
In this modern age, it is of the utmost importance for businesses to have their information available on popular and trusted Business Information Platforms like Crunchbase and Pitchbook. Being listed on these platforms will allow potential clients and business partners to see whether a company is trustworthy.
The B2B sales cycle is different from the B2C sales cycles since a lot of research is done and approvals are obtained from the majority of the upper management officials before the order is placed. Thus, keeping your information available online for anyone to get as and when required will have a significant impact on your sales.
That being said, be sure to maintain the quality of your services. Otherwise, it will do more harm than good as reviews from unsatisfied clients can severely damage your company’s reputation. Maintaining high customer satisfaction is critical to a B2B company since the volume and scope of service are broader than that of a B2C company.
Marketing Strategy No. 6 – Fedex Envelopes
Email marketing has been around for over a decade now. However, ask yourself if you have ever even opened or read such promotional emails. The truth is, not many people actually read these emails newsletters. So, how do you make sure the recipients read the entire content?
It’s simple, use FedEx Envelopes. These envelopes boast an open rate of about 99% percent. Why? Because FedEx is no ordinary mail. It has a reputation for being formal. Business representatives are more likely to open and read through the entirety of the document sent in FedEx Envelopes than traditional mail. And herein lies the secret!
What better way to ensure your marketing content gets read than this? So, the next time you have some promotional material to share with your existing or potential clients, be sure to send it in a FedEx envelope to make sure the recipient reads it.
When all is said and done, it is always important to come back to the key question: who your target customers are and what they expect from their ideal telecom service provider. Once you know your customer and their needs, you can start promoting your services by addressing those specific areas.
Last, but not least, the marketing strategies above are some of the most effective ones you should try in 2023. Not only help your target and reach your potential clients from around the world but also help you connect with them directly. Thus, with these six marketing strategies, the sky is the limit for your B2B telecom company!
Here at NetLync, we employ and refine all these strategies constantly. Check out our website to see how this allows us to reach out mobile carriers all around the world, so they’re able to provide the best digital experiences to their customers.